Over thirty years ago, Lynn Hauldren was just a humble copywriter, advertising Empire Carpet and Empire Flooring. Little did he know that he would become a household name. By the end of his career, Lynn Hauldren would have one of the most recognizable faces in the country.
Lynn Hauldren created the iconic Empire Carpet Man character as a part of his advertising campaign for Empire Carpet, when he worked behind the scenes on the strategy of the advertising. Not only did he develop the character, but he eventually would serve as the sole role of Empire Carpet® Man.
Hauldren’s career began modestly, with him writing commercials for Empire Today. While developing a new campaign, it proved impossible to find a suitable actor for the newly created mascot figure, the Empire Carpet Man. In an unexpected twist of fate, Hauldren was asked to step in front of the camera. The rest is history, as Lynn’s character went on to become one of the most iconic in the history of advertising.
Though not an actor, Lynn played the role of the Empire Carpet Man for decades, appearing in television and radio commercials. The Empire Carpet Man made appearance events such as The McDonald’s®, Thanksgiving Parade, stadiums and promotional venues.
Birth of an Earworm: The Magic of the Empire Carpet Man Jingle
An earworm is a catchy piece of music that one continues to hear long after it has stopped playing. Almost everyone has experienced this phenomenon, finding him or herself humming a simple melody at unexpected moments. Advertising professionals clamor to create material that has such staying power, but few will accomplish it as successfully as the Empire Carpet Man.
In households across the country, people from several generations can recite the number for Empire Today. That’s because the individual digits served as lyrics for the Empire Carpet jingle. Since the 1970’s, anyone who wanted new Empire Carpet or Empire Flooring needed merely to recall the indelible tune as they picked up the phone. The power of this melody has been lauded by the ad world, and has been featured prominently in articles on the subject.
More than a One Hit Wonder: The Empire Carpet Man
Lynn Hauldren, the Empire Carpet Man, proved throughout his life that he was more than a one hit wonder. Best known for his role as the spokesman for Empire Carpet and Empire Flooring, Lynn actually wore a multitude of hats, garnering accolades in every pursuit he threw himself into. Given his quiet persona, most people are surprised to learn that he was a war hero and a lauded singer as well.
People from Lynn Hauldren’s generation were brought up with extraordinary work ethic and an emphasis on humility. Lynn brought these attributes to everything he did. Starting as a radio operator during the World War II, he was determined to do whatever needed to be done, and stepped into the dangerous role of escorting critical supplies along treacherous roads into China. Later, when a commercial he wrote for Empire Today lacked a suitable actor, Hauldren happily stepped into the character.
Lynn Hauldren entertained Chicago with interviews hosted by Chicago’s Local media:
My Fox Chicago:
Chicago Man Still the Face of Empire Carpet; Meet the Empire Man Lynn Hauldren: 2/10/11
Fox Chicago Sports:
Fan Laws On “Fox Kickoff Sunday” “The Wave 9-10-2006
Uploaded by foxchicagosports on Jun 9, 2011
Elmer Lynn Hauldren, 1922-2011: Chicago tribune
Longtime pitchman carpeted America with catchy jingle
Who is the Empire Carpet Guy?
Empire Carpet Man Dies At 89
The Empire Carpet Man: His Life and Times Plus the WGN-TV Director Who Did 200 Spots with Him
His likeness can still be seen in the animated ending of the television commercials.